Google disallowing reciprocal linking?
Seems like Google is not encouraging reciprocal link-building strategy anymore among webmasters. What a pity! I’m really displeased by their decision because many webmasters are exchanging links honestly and they know what linking exchange is right and what is wrong. If their rationale is to stamp down on illegal link-building, they could just release a notice to the web community that they are going to take more severe action to penalize illegal link exchanges and people will take notice and comply, rather than deeming the whole reciprocal linking as illegal and violating their terms.
I think many websites will be affected if this is what they are going to do. It’s just like imposing a state-wide ban on chewing gums because it is no good for the people in the state. It’s real bureaucracy in action.
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