No-Sp@m Internet!

Follow these five tips to achieve great internal linking structure of your website.
Have Footer text links to all your major internal pages.
Websites usually have a main menu at the top or left of the page. Many webmasters adopt dynamic dropdown menu or javascript to implement this menu bar not realising search spiders do not feed in these scripts. Hence website’s internal pages are harder to be found. This is a very simple fix, just use some simple html and css to code a text nagivational link right at the bottom of the websites. This allows users to click on internal clicks readily when they have scrolled to the bottom and also points what way to go for search spiders. Do it today!

Make full use of nofollow
Simply this code [rel="nofollow] on your [anchor text] tells Google spider not to count and follow this link, meaning you will save on your pagerank link juice. For example you do not wish Google to index your terms page, contact me page or archive page you can use this code when you design your internet anchor text links. In this way, link juice won’t be wasted on these less important pages.

Creative use of internal anchor texts

When designing internal anchor link text, try not to repeat the same anchor text over and over again across the whole websites, but come out with some variations of the anchor links. Just imagine if you are the searcher for the term, what variations of the search term would the search key into the search engine? Come out with a list of variations and implement each of them across your internet anchors. The words that are in the text of a link (also known as the anchor text) affect your search engine rankings.

Have content links
On your site contents, try to have some internal links to your inner pages. For example if your main text is about search engine optimization, you may like to use this anchor “SEO services” to point to the page the sells your SEO services.

Finally…..

Have breadcrumbs
Breadcrumbs are structured links that tells you what category you are currently on for the page you are currently on. For example, for your SEO website, when a visitor is at the page the showcases your past projects, have a breadcrumb near the top that shows [Home --> SEO Services --> Showcases]. As you can see, this allows visitors to know where he or she is relative to the main page. This is particularly useful for large complex websites and is also good for telling search spiders the structure of your website..and, haven’t you realized each of the breadcrumbs are internal links on their own?

If you adopt these five tips, I am sure you can achieve a headstart to your competitors in the search engine optimisation ranking race.