Internet Marketing - Top 5 Search Engine Marketing Tips
Internet marketing encompasses everything from banner ads, to Pay Per Per click, from Search Engine Optimization to directory submissions. With all the Internet marketing options available to you, where should you start? With these Search Engine Marketing tips that work great.
1. Get the right keywords. Don’t limit your choice of keywords to just the ones you think they should be. Use keyword tools such as Google Adwords’ helper to find out what keywords people are actually searching for. Search Engine Marketing pros have more advanced software that can give you even more information and a lot more insight. Take advantage of common misspellings, too!
2. Crank up the Search Engine Optimization. It’s really not as mysterious as SEO “experts” like to make it. Here are some basics. Make sure your page names include your keywords. Include keywords in the image titles and their ALT titles. Make sure your keywords are seeded in plenty of text on your site. Remember, words that are actual art files such as .jpgs are invisible to the search engines. You need to have plenty of html text on your pages with different keywords on the appropriate pages.
3. Use Article Marketing. Write keyword rich articles relevant to your industry and place them on your website as well as other popular sites, such as EzineArticles and GoArticles. Beware of some the article sites that will accept any kind of article no matter the content. Those sites are junk and will not help raise your page ranking with Google. In fact, it could decrease it and possibly get you black listed.
4. Lights, Camera, Video Marketing! As with article marketing, having a number of videos out on the internet with keywords in the meta tags will help broaden your exposure and page ranking. Make sure the content of the videos are good, after all, they are representing your company. Also, be sure you upload your videos in the right format so they look good after YouTube compresses them. (Use MPEG4 instead of Windows Media).
5. Mingle among the masses. Social Network Marketing means putting up pages on popular websites such as MySpace, Facebook, and Squidoo. Remember that the importance here is to create a link from your social network pages back to your own website. The more you have the bigger your presence, so put up a page for every keyword you want to use.
Use the above Internet marketing techniques and watch your website ascend up the search engine page rankings. Search Engine Marketing like this is the best way to keep a high profile on the Internet. Content is king!
Want to know how to pull customers to your site like it was a magnet? Send an email to hotsheet@getresponse.com to get your free copy of the Hot Sheet newsletter, full of gotta-know, super effective, results-oriented, tips, tactics and strategies on dominating the search engines using organic search engine marketing methods.
Brian Woeller is a marketing expert with years of proven, practical experience. You can exploit his knowledge and get many great search engine marketing ideas at his website, http://www.WildfireSEM.com
Article Source: http://EzineArticles.com/?expert=Brian_Woeller