Promote your website for massive exposure and high traffic through press releases
There is one technique that smart markets and webmasters use to expose their websites and online promotions to some serious unique traffic and hits. That is through press releases. Why press release? They are known to get businesses thousands of visitors and referrals because of their pure power. Do not forget the fact that each press release is itself an unique and original piece of writing and it’s no big secret to hide that search engines just love press releases.
Writing a great SEO-optimized press release is a skilful art. Not only you have to place keywords at strategic points, your press release has to look natural and of course it has to adopt the standard press release writing style which focuses on reporting the facts. Press release is not an article mind you. Read up a 400 to 500 word press writing from your newspaper and you’ll roughly know how to put together a decent press release bit by bit.
Once released, press releases may be noticed by some news agencies editors looking for that last minute news inclusion before the cut off point. Once you are selected, that means you as an independent reporter is really doing a great job. Soon your press release may be virally spread all over.
The most famous press release site is PRweb and it is a must for anyone with a great product or service to boost about. There is also a kind of software called press release submitters. Press release submitters will submit your press release to possibly thousands of news agencies and media outlets. I can be sure the biggest agencies around may even pick up yours if it is really an unique piece of news. Sometimes you can even have an option to have your press releases syndicated on those media sites thus giving you worldwide exposure instantly.
The way to a write a press release is to write it somewhat like a news report you might read on a newspaper or a news website. It is usually written in the third person. Use the journalistic elements of Where, What, How, Why and When to craft your article. Imagine you were a reporter covering your own business or your new product launch. How would you write it? Add in quotes from yourself too to make it appear like a real newspaper report.
If your press release sounds too self promotional or reads like a sales letter or even like a pure content article, it will most likely be rejected. So do it right the first time, submit it using a specialized submitter, get huge exposure for your online business.