Site structure and pagerank leaking
As discussed over at the Warrior Forum.
…consider this:
You have your main page yoursite.com and you have several (maybe hundreds, thousands or even hundreds of thousands) of internal pages yoursite.com/page.html
Obviously you want your main page and your internal pages to rank well. The reason PR “leakage” is an issue is because the PR coming in is not retained. That PR could be cycled back through to your pages. So, each external link you that is linked inside any of your pages (without nofollow), no matter what page it’s on, is going to leak a small part of that PR.
The ultimate goal is to retain 99% of all PR you receive. MANY people do not retain the PR that they fight to earn and they don’t understand why.
The reason is because 1. they don’t have a good site structure where every main content page, including the main page, are feeding off of each other and 2. they have loads of external links and useless internal pages sucking up the PR.
What should happen:
No matter what page receives the PR, the PR should be distributed evenly thoughout all of your content pages. This happens with a good structure..
Thanks for Josh Spalding for the great explanation!
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August 19th, 2008 at 2:31 am